When the word search engine optimization or SEO is mentioned, most of us think of Google. But did you grasp that there are numerous other large-scale websites that have their SEO algorithms? Amazon is one such website. In fact, Amazon has more than 200 million products for sale at the moment. Amazon is an online giant that allows people to start their business models such as Fulfillment By Amazon (FBA) or Amazon Associates. The most important factor that makes Amazon more interesting than Google is most people go to Amazon to buy a product instead of finding information. This is why you need to take advantage of Amazon SEO to boost your sales. This read gives knowledge on the importance of Amazon SEO to boost your sales.
Amazon has its algorithm to rank products on top of their SERP pages. The search engine algorithm of Amazon is known as A9 which was released in 2003. The sole responsibility of A9 is to create a better user experience and place the right products in front of the right customers. Similar to the Google algorithm, A9 also works by using On-page and off-page data of a specific website to determine its relevancy to the search term. But Amazon doesn’t plan to just send traffic to a certain web page. In fact, they focus on finding the product that offers the best sales conversion. This is why a webmaster can’t apply the same tactics they use when optimizing a website for Google. This is why you should have a better understanding of some of the important variables of A9 to optimize your website for Amazon.Com.
A9 ranks sites that produce a constant stream of sales on top of their SERPs. In fact, the algorithm is not worried about long-term sales of a certain product but only about how many sales occurred recently. If you need to rank your site higher than your competitor’s, your product needs to consistently gain sales. Also, the overall rating and number of verified reviews of your product are also important when ranking your website higher on Amazon SERPs. A verified review is when a person who buys the product leaves a review using the same account. In fact, Amazon plans to offer a better user experience by promoting products that have better reviews from real users.
Sales page content is important for Amazon marketing to determine the right products to rank higher on their SERPs. Similar to Google and other search engines, your page should consist of the relevant page title with keyword, subtitle, product description, product file name, product reviews, and the name of the publisher, etc. On the other hand, when you try to upload your product to Amazon, they will ask for seven keywords. In fact, these keywords are not the same as what you include in Google and the other search engines. These keywords are internal to Amazon. You have to select two categories to include your product. These are important factors to consider when ranking your site higher on Amazon SERPs.
In conclusion, many webmasters concentrate only on Google when it comes to ranking their websites. But there are many other giant websites that should be made use of in this regard. Amazon is one such website. It has more than 200 million products at the moment. In fact, Amazon is an online giant that allows people to start their online businesses. This read offers knowledge on the value of using Amazon SEO to boost one’s sales and profits.